Influencers and Social
Media Marketing –
Unravelling the Puzzle
30
Hours of Live Classes
USD 650
Fees
50
Maximum Batch Size
Start date will be announced soon
Influencers and Social
Media Marketing –
Unravelling the Puzzle
30
Hours of Live Classes
USD 650
Fees
50
Maximum Batch Size
Start date will be announced soon
Course Overview
What is influencer marketing? How do you find the right influencers for your brand and increase your social media engagement? How do you measure the effectiveness of influencer marketing strategies? SP Jain’s online course in Influencers and Social Media Marketing will equip you with the knowledge to answer these questions and apply your learnings to assess its impact. This course will help you:
- Learn the tools and techniques you need to successfully identify social media influencers, smartly integrate them into your marketing strategies to maximise your ROI, and analyse the outcome
- Understand the psychology of ‘influence' and learn how to become an influencer yourself
4
Case Studies
5-6
Practical Industry Projects
10+
Case Studies
10+
Projects
LEARNING OUTCOMES
In this course, you will learn a methodical approach to work with influencers and understand:
- How to identify the influencers that are the most appropriate for your business
- How to analyse and assess their influence and effectiveness
- How to integrate them into your marketing campaigns to achieve business outcomes
- How to measure and manage the results
Curriculum
Our carefully crafted course content makes your learning practical, relevant and contemporary.
LEARN BY DOING
(Application-based projects)
Create FAQ Bot
Learn how to create an FAQ bot using Google Dialogflow and make use of intent, entities and context for getting accurate answers.
Create Pikachu Skill Finder Chatbot
Use the Xenioo platform to create a Pokémon power finder bot. It takes the name of the Pokémon and outputs the power that the Pokémon possesses.
Create Restaurant table booking & Menu display Chatbot
Learn to use the Xenioo platform to create restaurant table bookings and a menu display chatbot.
Create Crypto/Stock price bot
Understand how to create Cryptobot/Stockbot which can provide us with portfolio updates.
Create News Briefing Skill
Learn how to create a News Briefing Skill for Alexa using the Voiceflow platform.
COURSE SCHEDULE
The online course will be conducted in short 2-3-hour sessions, giving you the advantage to invest and accommodate the time easily into your daily schedule.
| Date | Hours |
|---|
| Saturday, March 20, 2021 | 3 |
| Sunday, March 21, 2021 | 3 |
| Monday, March 22, 2021 | 2 |
| Tuesday, March 23, 2021 | 2 |
| Wednesday, March 24, 2021 | 2 |
| Saturday, March 27, 2021 | 3 |
| Date | Hours |
|---|
| Sunday, March 28, 2021 | 3 |
| Monday, March 29, 2021 | 2 |
| Tuesday, March 30, 2021 | 2 |
| Wednesday, March 31, 2021 | 2 |
| Saturday, April 3, 2021 | 3 |
| Sunday, April 4, 2021 | 3 |
| Total Duration | 30 Hours |
2 Hours
Per Session
10 Hours
Per Week
Total 30 Hours
Live Classes
5 Sessions Per Week
(Monday – Friday)
6.00 PM – 8.00 PM
Time (IST)
March 20, 2021
Start Date
Meet OUR faculty
Dr Pradeep Racherla
Visiting Professor
SP Jain School of Global Management
Dr Pradeep Racherla is a Digital Strategy consultant and trainer and has worked with several multi-national firms and start-ups in India and the United States. He advises Senior Management on Digital Transformation and Digital Marketing Strategy. In the past, he has trained Senior Management of several MNCs including PepsiCo, Nestle India, USL, Opera Adverting Network, TripAdvisor and Usha Appliances.
Dr Racherla is also a Visiting Professor at leading business schools like SP Jain School of Global Management, Indian School of Business, XLRI and Great Lakes Institute of Management. He worked with SP Jain to design a Digital Marketing and Metrics postgraduate program that was launched in Mumbai and, subsequently, in Dubai.
His research work has been published in prestigious journals such as Information Systems Research, Journal of Interactive Marketing, Journal of Management Information Systems, Electronic Commerce Research & Applications, Cornell Hospitality Quarterly and Journal of Consumer Behaviour.
His research has won several awards and honours. His recent article was recognised as one of the Top 50 most downloaded and cited works across 500 business journals in the world (Emerald Citation of Excellence). He has a PhD in Business Administration from Fox School of Business, Temple University, USA.
Attend a Webinar
By Dr Pradeep Racherla
Saturday, February 6, 2021 | 12 PM IST
We are organising an exclusive live webinar to give you the chance to experience our course first-hand and get all your important questions answered. This is a great opportunity for you to interact with our faculty, learn more about our industry-relevant curriculum and get a sneak peek at our new lab technique where you will learn by doing, not listening.
As seats are limited, we encourage you to register with us at the earliest. You will receive a confirmation email with the details to join the webinar. We look forward to meeting you online.
Why Choose SP Jain?
Who can apply?
SP Jain’s online course in Influencers and Social Media Marketing is ideal for:
- Marketing/Brand managers with 4-5 years of experience who work with large and medium-sized firms and manage digital and non-digital marketing campaigns
- Client managers/relationship managers in advertising agencies (both digital and non-digital) who work with clients to develop and manage campaigns
- Students who are pursuing 1-year MBA programs and looking to expand their marketing toolkit
Take The Next Step
On completing the course, you will receive a Certificate of Completion from SP Jain School of Global Management.
TALK TO US
Would you like to speak to us to learn more about the course?
We are here to answer any questions you may have and help you with your application.
Please fill out this form and we will call you at your preferred time.
TALK TO US
Would you like to speak to us to learn more about the course?
We are here to answer any questions you may have and help you with your application.
Please fill out this form and we will call you at your preferred time.
TALK TO US
Would you like to speak to us to learn more about the course?
We are here to answer any questions you may have and help you with your application.
Please fill out this form and we will call you at your preferred time.
FAQs
Yes, this course doesn’t require any programming knowledge.
You will get a Certificate of Completion.
Given the nature of the course and its timeline, it will not be possible to create custom chatbots during the course. However, we will have one extra session at the end where we will be discussing your custom requirement and how to logically approach the problem.
While you will gain both strategic and execution-oriented skills, the chatbots that you can develop after taking this course will depend on the level of chatbot complexity and your ability to apply the concepts. This course gives you insights into all the relevant tools and techniques required to create professional chatbots & voice assistants. Your interest in the topic and how well you practice and apply your knowledge will determine your skill.
No, this is a short-term course aimed at upskilling and doesn’t provide any placement assistance or industry internships.
Yes, given the nature of the course, there may be visiting faculties from the industry who may cover certain specialised topics.
We believe that besides classroom learning, the peer learning also plays a very important role in education. We will be creating a Telegram group for batches which you can continue to be part of even after the course is over.