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DR ANNA TARABASZ

Associate Professor – Marketing and
Deputy Director – Postgraduate Internships
SP Jain School of Global Management

Anna-Profile
 

BIO

Dr Anna Tarabasz is a digital marketing and e-commerce specialist and a business consultant with more than 15 years of experience working in banking, automotive and cosmetics industry. Her areas of expertise are digital marketing & social media, online communication, e-commerce, digital transformation, Internet of Things, wearable technology and cyber security.

EDUCATION

  • Doctor of Philosophy, Marketing, Web Marketing, E-Commerce, Online Communication, Rector's Prize, University of Lodz, Poland (2005 – 2009)
  • Master’s Degree, Marketing and Management, University of Lodz, Poland (2000 – 2005)
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ONLINE COURSE

Latest Concepts in Digital Marketing

Become a highly valuable digital marketing manager

Duration: 30 Hours

EXPERIENCE

ACADEMIC EXPERIENCE

  • Associate Professor – Marketing (November 2020 – Present)
    Assistant Professor (May 2017 – November 2020)
    Former Digital Marketing & Metrics Program Manager
    SP Jain School of Global Management, Dubai
  • Assistant Professor, Management Faculty at University of Lodz, Poland (October 2007 – September 2019)
  • Coordinator for Marketing & E-commerce, American University in the Emirates, Dubai, UAE (January 2017 – June 2017)
  • Assistant Professor, College of Business Administration, American University in the Emirates, Dubai, UAE (September 2016 – May 2017)
  • Visiting Professor, IUT2 Grenoble, France (September 2015 – October 2015)
  • Visiting Assistant Professor, Zhetysu State University, Kazakhstan (November 2014 – December 2014)
  • PGV member starting September 2005

CORPORATE EXPERIENCE

  • E-Commerce Specialist, BRE Bank S.A. – MultiBank, Lodz, Poland (June 2006 – October 2007)
  • Project Manager, BRE Bank S.A. – MultiBank (June 2005 – June 2006)
  • Marketing Specialist, Loyalty Program Director, Organika S.A. (January 2005 – June 2005)

Published Papers & Book Chapters

  • Selaković, M., Tarabasz, A., Gallant, M. (2020). Typology of Business-Related Fake News Online: A Literature Review. Journal of Management and Marketing Review 5(4), pp. 234-243
  • Tarabasz, A. (2020). Top 5 tips to get and retain your dream job. Edarabia, retrieved from https://www.edarabia.com/top-5-tips-get-retain-your-dream-job/ (Published on 17th December 2020)
  • Tarabasz, A. (2020) Campaign Planning and Project Management [in:] Digital and Social Media Marketing: A Results-Driven Approach [Ed.] Heinze, A., Fletcher, G., Rashid, T., Cruz, A. New York: Routledge, Routledge (2nd edition)
  • Tarabasz, A., Poddar, G. (2019). Factors influencing adoption of wearable devices in Dubai. Journal of Economics and Management 36 (2), pp. 124-143.
  • Tarabasz, A. (2019) Corporate Social Responsibility in times of Internet (In)security [in:] Responsible Organizations in the Global Context [Ed.] Bartoli, A., Guerrero, J., Hermel. P. Washington: Palgrave McMillan, pp. 237-250
  • Tarabasz, A. (2019). Top 10 Tech Trends in Digital Marketing. Al Bawaba retrieved from https://www.albawaba.com/business/top-10-tech-trends-digital-marketing-2019-1249368 (published on 7th February 2019)
  • Tarabasz, A. (2019). Top 10 trends in digital marketing in 2019. Trade Arabia. Retrieved from http://tradearabia.com/news/REAL_350667.html (Published on 7th February 2019)
  • Tarabasz, A. (2019). Trends in Digital Marketing 2019. Brand Knew, retrieved from https://www.brandknewmag.com/trends-in-digital-marketing-2019/ (Published on 13th January 2019)
  • Tarabasz, A., Selaković, M., & Abraham, Ch. (2018). The Classroom of the Future: Disrupting the Concept of Contemporary Business Education. Entrepreneurial Business and Economics Review, 6(4), pp. 231-245 (Scopus, SJR Journal)
  • Tarabasz, A. (2018). Cybersecurity and Internet of Threats – new challenges in customer behavior. Examples of UAE and Poland. Economic Studies (studia Ekonomiczne, Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach), vol 360 (16), pp. 64-81
  • Tarabasz, A., Mathur, S. (2018). Consumer Sustainability of Implementing Technology 5.0 Into the Marketing Of Digital Products & Services In The United Arab Emirates. Reviewed Proceedings of 9th International MMK 2018 Masaryk Conference, 17-21 December 2018, Magnanimitas, Hradec Králové, pp. 193 – 203. http://www.vedeckekonference.cz/library/proceedings/mmk_2018.pdf
  • Tarabasz, A. Selaković, M. (2018). The classroom of the future: passport to success in digital world. Management And Governance Of The University Of The Future. Research On Competitiveness, Globalization And Development, C. Martin, Ł. Sułkowski (Eds.). University of Social Sciences, pp. 461-474
  • Tarabasz, A. (2018). Wearable Technology w sferze Internet of Things - elektryfikacja XXI wieku [in:] Internet of Things – nowy paradygmat i metodologia [Ed.] Sułkowski, Ł., KaczorowskaSpychalska, D., Difin, Warszawa, pp. 107-127
  • Tarabasz, A., Patwa, N., Khanzode, K., Chaudhary, A., Jain, N., Basu, S., Dhar, S. (2017). Factors Affecting Customer Engagement in Shopping Malls through SoLoMo (Social, Local, Mobile) Applications. The International Journal of Management, 6 (4), pp. 23-39. (C ranked)
  • Tarabasz, A. (2017) Campaign Planning and Project Management [in:] Digital and Social Media Marketing: A Results-Driven Approach [Ed.] Heinze, A., Fletcher, G., Rashid, T., Cruz, A. New York: Routledge, Routledge, pp. 115-137
  • Tarabasz, A. (2016). The EU as an international player on ecommerce and mobile market in comparison with other leading economies of the US and China. [in:] The European challenges Union globalized or localized? The transformations of economics, societies and cultures of the EU into the World [ed.] C. Martin, Ł. Sułkowski, M. Chmielecki, Wydawnictwo Społecznej Akademii Nauk, Warsaw, pp.303-320
  • Tarabasz, A. (2016). The Internet of Things - Digital Revolution in Offline Market. Opportunity or Threat? Handel Wewnętrzny 2016, 4 (363), pp.325-337
  • Tarabasz, A., Mikołajczyk, Z. (2015). The role of the university in educating students and knowledge building. Case of the Management Faculty at the University of Lodz. Travaux scientifiques du Reseau PGV. Pour une Europe forte: rénover les structures économiques, entrepreneuriales, politiques, territoriales et éducatives. Belianum, Banska Bystrica, pp. 469- 480
  • Tarabasz, A. (2016). The impact of the Internet of Things on new approach in network management - International Journal of Contemporary Management, 2016, 15(2) http://www.ejournals.eu/ijcm/2016/Numerr-15(2)/art/7396/
  • Tarabasz, A. (2016). Planning and curating content of digital marketing campaign based on display advertising. Przedsiębiorczość i Zarządzanie, t. XVI, vol 12, part III, pp. 127-140
  • Tarabasz, A. (2016). Internet of Things i werealble technology – błękitny ocean czy realne zagrożenie? [in:] Kreowanie i realizacja strategii marketingowych przedsiębiorstwa Studia przypadków Wojciech Grzegorczyk [ed.] Wydawnictwo UŁ, Łódź, pp. 175-202
  • Tarabasz, A. (2016). Digital Revolution in Offline Market. Opportunity or Threat? Handel Wewnętrzny 2016, 4(363), pp.325-337
  • Tarabasz, A. (2014). Building competitive advantage in the context of electronic communication with the use of social media, Journal of Intercultural Management vol. 6 no. 3, pp. 151-166
  • Tarabasz, A. (2013). The model and role of online communication in intercultural management, Journal of Intercultural Management vol. 5 no. 4, pp. 93-103
  • Tarabasz, A. (2013). The use of social media in the Polish retail banking in the era of marketing 3.0, Studia Ekonomiczne vol.150 “La société de l’information. Perspective européenne et globale. La société de l’information et ses enjeux pour les entreprises”, Wydawnictwo UEK, Katowice, pp. 159-169
  • Tarabasz, A. (2013). The reevaluation of communication in customer approach – towards marketing 4.0. Contemporary Management Quarterly. The Journal of Scientific Community and Business Leaders 2013, 12 (4), pp. 124-134
  • Tarabasz, A. (2013). Rozwiązania mCommerce i mobile banking jako próba realizacji idei marketingu x.0 w praktyce, [w:] Marketing w obliczu nowych wyzwań rynkowych [Ed. W. Grzegorczyk], Wydawnictwo UŁ, pp. 243-256
  • Tarabasz, A. (2013). Marketing w dobie Web x.0 a wykorzystanie social media przez największe banki w Polsce, Handel Wewnętrzny, IBRKK, vol 3 t.2, pp. 271-279
  • Tarabasz, A. (2012). La législation «terre promise» pour les entrepreneurs polonais et difficile réalité du point de vue des start-ups, [in:] „L’entrpreneur face aux politiques publiques europeénes” [Ed. C. Martin, T. Rkibi, PGV/ISLA Campus Lisboa, Lisboa, pp. 297-307
  • Tarabasz, A. (2012). Kryzys ekonomiczny a czas prosperity sektora bankowego w Polsce, [in:] arządzanie w warunkach kryzysu finansowego, [Ed.] A. Piotrowska – Piątek, Wyższa Szkoła Ekonomii i Prawa w Kielcach, Kielce, pp. 61 – 70
  • Tarabasz, A. (2012). Formy komunikacji elektronicznej z klientem banku (na podstawie przeprowadzonych badań), Handel Wewnętrzny (vol. V/VI, t.2), pp. 387-395
  • Tarabasz, A. (2012). Deklarowane działania na rzecz wspierania polskiej przedsiębiorczości a trudna rzeczywistość dla mikroprzedsiębiorców, Zeszyty naukowe Ekonomiczne Problemy Usług, vol. 97 t. 1, Wydawnictwo Uniwersytetu Szczecińskiego, Szczecin, pp. 217-227
  • Tarabasz, A. (2012). Building marketing communication in the times of crisis (example of Polish banking sector), Współczesne Zarządzanie (Contemporary Management Quarterly.) vol. 3, pp.10-17
  • Tarabasz, A. (2011). My bank is my castle - the competitiveness of the Polish banking sector in view of the research, Revue Management & Governance no. 6 vol. 1, pp.85-93
  • Tarabasz, A. (2010). La crise économique et le temps de prospérité du secteur bancaire en Pologne [in:] Martin C., Sterbova L., “La crise mondiale et les perspectives de reprise dans l’Union Européenne”, Universite d’Economie de Prague
  • Tarabasz, A. (2009). Rola komunikacji z e-klientem sektora bankowego w dobie kryzysu, Rosa G., Smalec A. [Ed.] „Marketing przyszłości. Trendy. Strategie. Instrumenty. Współczesne wyzwania komunikacji marketingowej”, Zeszyty Naukowe Uniwersytetu Szczecińskiego nr 559, Ekonomiczne Problemy Usług nr 42, Wydawnictwo Naukowe Uniwersytetu Szczecińskiego, pp. 605 – 611
  • Tarabasz, A. (2009). Ľ influence ď une crise économique sur la communication avec la clientéle du secteur bancaire en Pologne [In:] Martin C., Kita J/. [Ed.] Les défis du développement durable: politiques industrielles et commerciales dans ľ Union Européenne”, Vydavateľstvo EKONÓM v Bratislave, Bratislava, pp. 617 – 62

Published Books

Tarabasz, A. (2012). E-komunikacja na rynku usług bankowych. Modele, narzędzia, zastosowanie, Wydawnictwo Uniwersytetu Łódzkiego, Łódź

INVITED LECTURES/KEYNOTE SPEECHES

  • Trends in Digital Marketing & eCommerce, DPS Qatar (November 1, 2020)
  • Take the Leap of Faith, Women Inspired World, (August 20, 2020)
  • Disruptive Innovation in Times of Uncertainty, Hacking HR (webinar from Austin, TX), (May 27, 2020)
  • Engaging Digital Channels: Effective Toolkit in Times of Crisis, JEMSS (webinar from Paris), (June 4, 2020)
  • Leadership and Business Continuity in GCC, Hacking HR (webinar from Austin, TX) (April 21, 2020)
  • The International Institute of Social and Economic Sciences organised the IISES International Academic Conference, January 16 – 18, 2020, Dubai – Keynote speaker
  • Engaging Learners in Public Tertiary Institutions from Developing Countries from 4 – 5 December 2019, Dubai – Keynote speech for Nigeria Government and Ministry of Higher Education representatives
  • Smart Healthcare for Smart Cities, Role of Wearable Devices and Big Data (AUE) – Workshop for 100 healthcare industry specialists (May 7, 2017)
  • Frontiers of Innovation, Dubai – Keynote speaker (2016)
  • Visiting Professor, Université Joseph Fourier, Grenoble, France (2015)
  • Visiting Professor, Zhetysu State University, Kazakhstan (2014)
  • Academia for Industry – Industry for Academia – Keynote speaker (2011)

Awards & Recognition

  • 2019 - 1st prize for “iShare” design thinking concept proposal at RTA Innovation Lab 2019
  • 2018 - Best Paper Award at International Scientific Conference on Challenges in Social Sciences and Business, Dubai, 17-19 March 2018, for paper on “Factors influencing adoption of wearable devices in Dubai”
  • 2018 - Wearable Technology w sferze Internet of Things - elektryfikacja XXI wieku awarded by Ministry of Digitization (Poland) (chapter authored) (2018)
  • 2017 - Member of International Scientific Committee ROGC, co-organised by LAREQUOI Research Center for Management of the University of Versailles (France) and the Center for Intercultural Education and Development (CIED) of Georgetown University (Washington DC, USA)
  • 2012 - Award of 2nd degree by Rector Magnificus of the University of Lodz, Poland

Memberships

  • NAWA Expert (Polish National Agency For Academic Exchange) – Polish government institution for approving faculty mobility and research grants
  • Journal of Innovations in Digital Marketing – Member of Editorial Board
  • Journal of Sustainable Marketing – Member of Editorial Board
  • International Journal of Business and Economics Research – Member of the Editorial Board
  • Journal of Finance and Financial Law – Member of the Scientific Council and Board of Reviewers
  • Management & Governance – Member of Editorial Board
  • Asia Pacific Journal of Marketing and Logistics – Reviewer
  • Entrepreneurial Business and Economic Review Journal – Reviewer
  • Réseau PGV – Member – International research group on economics and management, gathering academics from 45 universities in 11 countries