SP Jain School of Global Management
Dr Pradeep Racherla is a Digital Strategy consultant and trainer and has worked with several multi-national firms and start-ups in India and the United States. He advises Senior Management on Digital Transformation and Digital Marketing Strategy. In the past, he has trained Senior Management of several MNCs including PepsiCo, Nestle India, USL, Opera Adverting Network, TripAdvisor and Usha Appliances.
Dr Racherla is also a Visiting Professor at leading business schools like SP Jain School of Global Management, Indian School of Business, XLRI and Great Lakes Institute of Management. He worked with SP Jain to design a Digital Marketing and Metrics postgraduate program that was launched in Mumbai and, subsequently, in Dubai.
His research work has been published in prestigious journals such as Information Systems Research, Journal of Interactive Marketing, Journal of Management Information Systems, Electronic Commerce Research & Applications, Cornell Hospitality Quarterly and Journal of Consumer Behaviour.
His research has won several awards and honours. His recent article was recognised as one of the Top 50 most downloaded and cited works across 500 business journals in the world (Emerald Citation of Excellence). He has a PhD in Business Administration from Fox School of Business, Temple University, USA.
Deep dive into the world of influencer marketing and social media engagement – the strategic pillars of modern marketing
Duration: 30 Hours