DR PRADEEP RACHERLA
Visiting Professor
SP Jain School of Global Management
BIO
Dr Pradeep Racherla is a Digital Strategy consultant and trainer and has worked with several multi-national firms and start-ups in India and the United States. He advises Senior Management on Digital Transformation and Digital Marketing Strategy. In the past, he has trained Senior Management of several MNCs including PepsiCo, Nestle India, USL, Opera Adverting Network, TripAdvisor and Usha Appliances.
Dr Racherla is also a Visiting Professor at leading business schools like SP Jain School of Global Management, Indian School of Business, XLRI and Great Lakes Institute of Management. He worked with SP Jain to design a Digital Marketing and Metrics postgraduate program that was launched in Mumbai and, subsequently, in Dubai.
His research work has been published in prestigious journals such as Information Systems Research, Journal of Interactive Marketing, Journal of Management Information Systems, Electronic Commerce Research & Applications, Cornell Hospitality Quarterly and Journal of Consumer Behaviour.
His research has won several awards and honours. His recent article was recognised as one of the Top 50 most downloaded and cited works across 500 business journals in the world (Emerald Citation of Excellence). He has a PhD in Business Administration from Fox School of Business, Temple University, USA.
EDUCATION
- Doctor of Philosophy, Marketing, Web Marketing, E-Commerce, Online Communication, Rector's Prize, University of Lodz, Poland (2005 – 2009)
- Master’s Degree, Marketing and Management, University of Lodz, Poland (2000 – 2005)
ONLINE COURSE
Influencers and Social Media Marketing – Unravelling the Puzzle
Deep dive into the world of influencer marketing and social media engagement – the strategic pillars of modern marketing
Duration: 30 Hours
EXPERIENCE
ACADEMIC EXPERIENCE
- Assistant Professor – Marketing, SP Jain School of Global Management – Dubai, Mumbai, Singapore & Sydney (May 2017 – Present)
- Assistant Professor, Management Faculty at University of Lodz, Poland (October 2007 – September 2019)
- Coordinator for Marketing & E-commerce, American University in the Emirates, Dubai, UAE (January 2017 – June 2017)
- Assistant Professor, College of Business Administration, American University in the Emirates, Dubai, UAE (September 2016 – May 2017)
- Visiting Professor, IUT2 Grenoble, France (September 2015 – October 2015)
- Visiting Assistant Professor, Zhetysu State University, Kazakhstan (November 2014 – December 2014)
- PGV member starting September 2005
CORPORATE EXPERIENCE
- E-Commerce Specialist, BRE Bank S.A. – MultiBank, Lodz, Poland (June 2006 – October 2007)
- Project Manager, BRE Bank S.A. – MultiBank (June 2005 – June 2006)
- Marketing Specialist, Loyalty Program Director, Organika S.A. (January 2005 – June 2005)
PUBLICATIONS
- Tarabasz, A. Selaković, M. (2018). The classroom of the future: passport to success in digital world management and governance of the university of the future. Research on Competitiveness, Globalization and Development, C. Martin, Ł. Sułkowski (Eds.). University of Social Sciences, 461-474
- Patwa, N., Tarabasz, A. (2017). Storytelling: the canvas for innovation (submitted to journal, ABDC ranked, for further revision)
- Tarabasz, A. (2018). Wearable Technology w sferze Internet of Things - elektryfikacja XXI wieku [in:] Internet of Things – nowy paradygmat i metodologia [Ed.] Sułkowski, Ł., Kaczorowska-Spychalska, D., Difin, Warszawa, 107-127
- Tarabasz, A., Patwa, N., Khanzode, K., Chaudhary, A., Jain, N., Basu, S., Dhar, S. (2017). Factors Affecting Customer Engagement in Shopping Malls through SoLoMo (Social, Local, Mobile) Applications. The International Journal of Management, 6 (4), 23-39.
- Tarabasz, A. (2017) Campaign Planning and Project Management [in:] Digital and Social Media Marketing: A Results-Driven Approach [Ed.] Heinze, A., Fletcher, G., Rashid, T., Cruz, A. New York: Routledge, Routledge, pp. 115-137
- Tarabasz, A. (2016). The EU as an international player on e-commerce and mobile market in comparison with other leading economies of the US and China. [in:] The European challenges Union globalized or localized? The transformations of economics, societies and cultures of the EU into the World [ed.] C. Martin, Ł. Sułkowski, M. Chmielecki, Wydawnictwo Społecznej Akademii Nauk, Warsaw, pp.303-320
- Tarabasz, A. (2016). – Digital Revolution in Offline Market. Opportunity or Threat? Handel Wewnętrzny 2016, 4 (363), pp.325-337
- Tarabasz, A., Mikołajczyk, Z. (2015). The role of the university in educating students and knowledge building. Case of the Management Faculty at the University of Lodz. Travaux scientifiques du Reseau PGV. Pour une Europe forte: rénover les structures économiques, enrepreneuriales, politiques, territoriales et éducatives. Belianum, Banska Bystrica, pp. 469-480
- Tarabasz, A. (2016). The impact of the Internet of Things on new approach in network management - International Journal of Contemporary Management, 2016, 15(2)
- Tarabasz, A. (2016). Planning and curating content of digital marketing campaign based on display advertising. Przedsiębiorczość i Zarządzanie, t. XVI, vol 12, part III, pp. 127-140
- Tarabasz, A. (2016). Internet of Things i werealble technology – błękitny ocean czy realne zagrożenie? [in:] Kreowanie i realizacja strategii marketingowych przedsiębiorstwa Studia przypadków Wojciech Grzegorczyk [ed.] Wydawnictwo UŁ, Łódź, pp. 175-202
- Tarabasz, A. (2016). Digital Revolution in Offline Market. Opportunity or Threat? Handel Wewnętrzny 2016, 4(363), pp.325-337
- Tarabasz, A. (2014). Building competitive advantage in the context of electronic communication with the use of social media, Journal of Intercultural Management vol. 6 no. 3, pp. 151-166
- Tarabasz, A. (2013). The model and role of online communication in intercultural management, Journal of Intercultural Management vol. 5 no. 4, pp. 93-103
- Tarabasz, A. (2013). The use of social media in the Polish retail banking in the era of marketing 3.0, Studia Ekonomiczne vol.150 “La société de l’information. Perspective européenne et globale. La société de l’information et ses enjeux pour les entreprises”, Wydawnictwo UEK, Katowice, pp. 159-169
- Tarabasz, A. (2013). The reevaluation of communication in customer approach – towards marketing 4.0. Contemporary Management Quarterly. The Journal of Scientific Community and Business Leaders 2013, 12 (4), pp. 124-134
- Tarabasz, A. (2013). Rozwiązania mCommerce i mobile banking jako próba realizacji idei marketingu x.0 w praktyce, [w:] Marketing w obliczu nowych wyzwań rynkowych [Ed. W. Grzegorczyk], Wydawnictwo UŁ, pp. 243-256
- Tarabasz, A. (2013). Marketing w dobie Web x.0 a wykorzystanie social media przez największe banki w Polsce, Handel Wewnętrzny, IBRKK, vol 3 t.2, pp. 271-279
- Tarabasz, A. (2012). La législation «terre promise» pour les entrepreneurs polonais et difficile réalité du point de vue des start-ups, [in:] „L’entrpreneur face aux politiques publiques europeénes” [Ed. C. Martin, T. Rkibi, PGV/ISLA Campus Lisboa, Lisboa, pp. 297-307
- Tarabasz, A. (2012). Kryzys ekonomiczny a czas prosperity sektora bankowego w Polsce, [in:] Zarządzanie w warunkach kryzysu finansowego, [Ed.] A. Piotrowska – Piątek, Wyższa Szkoła Ekonomii i Prawa w Kielcach, Kielce, pp. 61 – 70
- Tarabasz, A. (2012). Formy komunikacji elektronicznej z klientem banku (na podstawie przeprowadzonych badań), Handel Wewnętrzny (vol. V/VI, t.2), pp. 387-395
- Tarabasz, A. (2012). Deklarowane działania na rzecz wspierania polskiej przedsiębiorczości a trudna rzeczywistość dla mikroprzedsiębiorców, Zeszyty naukowe Ekonomiczne Problemy Usług, vol. 97 t. 1, Wydawnictwo Uniwersytetu Szczecińskiego, Szczecin, pp. 217-227
- Tarabasz, A. (2012). Building marketing communication in the times of crisis (example of Polish banking sector), Współczesne Zarządzanie (Contemporary Management Quarterly.) vol. 3, pp. 10-17
- Tarabasz, A. (2011). My bank is my castle - the competitiveness of the Polish banking sector in view of the research, Revue Management & Gouvernance no. 6 vol. 1, pp.85-93
- Tarabasz, A. (2010). La crise économique et le temps de prospérité du secteur bancaire en Pologne [in :] Martin C., Sterbova L., “La crise mondiale et les perspectives de reprise dans l’Union Européenne”, Universite d’Economie de Prague
- Tarabasz, A. (2009). Rola komunikacji z e-klientem sektora bankowego w dobie kryzysu, Rosa G., Smalec A. [Ed.] „Marketing przyszłości. Trendy. Strategie. Instrumenty. Współczesne wyzwania komunikacji marketingowej”, Zeszyty Naukowe Uniwersytetu Szczecińskiego nr 559, Ekonomiczne Problemy Usług nr 42, Wydawnictwo Naukowe Uniwersytetu Szczecińskiego, pp. 605 - 611
- Tarabasz, A. (2009). Ľ influence ď une crise économique sur la communication avec la clientéle du secteur bancaire en Pologne [In:] Martin C., Kita J/. [Ed.] Les défis du développement durable: politiques industrielles et commerciales dans ľ Union Européenne”, Vydavateľstvo EKONÓM v Bratislave, Bratislava, pp. 617 – 62
EDITORIAL AND REVIEWER ACTIVITIES
- Entrepreneurial Business and Economic Review
CONFERENCES & WORKSHOPS
- Smart healthcare for Smart Cities, role of Wearable Devices and Big Data (AUE) – Workshop for 100 healthcare industry specialists (2017)
- Frontiers of Innovation, Dubai – Keynote Speaker (2016)
- Visiting Professor in Université Joseph Fourier, Grenoble, France (2015)
- Visiting Professor, Zhetysu State University, Kazakhstan (2014)
- Akademia for Industry – Industry for Akademia – Keynote speaker (2011)
AWARDS & RECOGNITION
- Best Paper Award at International Scientific Conference on Challenges in Social Sciences and Business, Dubai, March 17-18, 2018 for paper on “Factors influencing adoption of wearable devices in Dubai” (2018)
- Wearable Technology w sferze Internet of Things - elektryfikacja XXI wieku awarded by Ministry of Digitization, Poland (chapter authored) (2018)
- Award of 2nd degree by Rector Magnificus of the University of Lodz, Poland (2012)
MEMBERSHIPS
- Member of Réseau PGV - international research group on economics and management, gathering academics from 45 universities in 11 countries (2004 – Present)
- NAWA Expert