Smita Jain has over 8 years of experience in luxury education across dynamic markets such as Europe, the Middle East and India. She is a luxury coach and trainer with a specialised focus on training for luxury goods and services. Her area of expertise is luxury branding and strategy. She is a PhD researcher and, currently, is pursuing her research in luxury and strategy from Lisbon, Portugal. Her core work ranges from training, curriculum design and pedagogy to industry integration and coaching.