Introduction to
Neuromarketing
30
Hours of Live Classes
USD 650
Fees
50
Maximum Batch Size
Start date will be announced soon
Course Overview
Traditional market research relies mostly on self-report methods. However, surveys and questionnaires test only the customers’ rational brain. Did you know that up to 95% of all cognitive processes like attention, retention, retrieval and decision-making occur in the subconscious mind? Neuromarketing deals with the examination and exploitation of the implicit or subconscious processes of consumers. In this online course on Neuromarketing, you will learn about the various consumer behaviour models and consumer insights using psychometric and biometric techniques. You will get the opportunity to virtually access the iMotions biometric platform of SP Jain’s Neuroscience Lab in Sydney, gain hands-on experience and learn about eye-tracking, EEG, Galvanometric and Facial Expression Analysis.
12
Sessions
3
Assignments
5
Practical Case Studies
1
Applied Neuromarketing Project
LEARNING OUTCOMES
- Have working knowledge of the fundamental concepts in consumer behaviour
- Have working knowledge of the role emotions play in the buying process
- Learn to apply and use neuromarketing tools such as EEG, GSR and Facial detection analysis
Curriculum
Our carefully crafted course content makes your learning practical, relevant and contemporary.
LEARN BY DOING
(Application-based project)
Successful design to maximize customer engagement
You will design, create and test a print ad of your liking. You will use the concepts learnt in this course and you will test your creation by remotely connecting to the Neuroscience Lab’s iMotions biometric platform.
Meet OUR faculty
Dr Nicolas Hamelin
Director - Neuroscience Lab and Associate Professor
SP Jain School of Global Management
Dr Nicolas Hamelin is passionate about understanding human behaviour. He has a PhD in Physics from Sussex University, UK and a PhD in Business (Social Marketing) from East London University, UK. In international business, Dr Hamelin worked at STmicro in Italy, France and the USA for the Nokia business unit. As an academic and environmentalist, Dr Hamelin has published in top scientific journals and has been featured on the BBC, Channel News Asia, Forbes and Business Insider.
Why Choose SP Jain?
Who can apply?
This online course on Introduction to Neuromarketing is ideal for anyone with basic statistical skills.
Take The Next Step
On completing the course, you will receive a Certificate of Completion from SP Jain School of Global Management.
TALK TO US
Would you like to speak to us to learn more about the course?
We are here to answer any questions you may have and help you with your application.
Please fill out this form and we will call you at your preferred time.
TALK TO US
Would you like to speak to us to learn more about the course?
We are here to answer any questions you may have and help you with your application.
Please fill out this form and we will call you at your preferred time.
TALK TO US
Would you like to speak to us to learn more about the course?
We are here to answer any questions you may have and help you with your application.
Please fill out this form and we will call you at your preferred time.
FAQs
Yes, this course doesn’t require any programming knowledge.
You will get a Certificate of Completion.
Given the nature of the course and its timeline, it will not be possible to create custom chatbots during the course. However, we will have one extra session at the end where we will be discussing your custom requirement and how to logically approach the problem.
While you will gain both strategic and execution-oriented skills, the chatbots that you can develop after taking this course will depend on the level of chatbot complexity and your ability to apply the concepts. This course gives you insights into all the relevant tools and techniques required to create professional chatbots & voice assistants. Your interest in the topic and how well you practice and apply your knowledge will determine your skill.
No, this is a short-term course aimed at upskilling and doesn’t provide any placement assistance or industry internships.
Yes, given the nature of the course, there may be visiting faculties from the industry who may cover certain specialised topics.
We believe that besides classroom learning, the peer learning also plays a very important role in education. We will be creating a Telegram group for batches which you can continue to be part of even after the course is over.