Building and Managing
a Luxury Brand

The course offered an in-depth analysis of luxury brands across different sectors. We learnt about the marketing strategies adopted by various brands which helped us in brewing new ideas. It has opened a world of opportunities and helped me cement my place in one of the leading retail chains of luxury fashion brands. It also helped me draft and manage the brand I represent and enhance its visibility.

Our mentor, Smita Jain, was professional and conducted interactive sessions with group discussions and activities. Through projects, assignments and case studies, we learnt about sub-branding, collaborations, brand affinity and how to build a brand CV. We also learnt how to focus on customer relationships, target specific audiences and improve brand image and identity.

If you wish to have a career in luxury brand management and learn marketing and merchandising techniques, I recommend this course as it will help you polish your skills and develop interpersonal skills.

I'm from Kolkata, India, with a degree in Fine Arts. I am currently working towards setting up and creating my luxury brand. I chose this course as I trusted the brand name of SP Jain; it is well-reputed, and I was confident it would help me advance my goals.

This course helped me understand what it means to be a brand in the contemporary world, what it would take to stand out, what are the goals and methods of advertising and brand messaging, how to make sure that the brand is being perceived the way it intends to be and what are some of the common mistakes that brands make. It helped me reanalyse my strategy and fine-tune my ideas about what I would want my brand to be. Everything that I learnt in this course will definitely help me make better decisions creatively and analytically. It gave me practical tools that will help me time and time again.

The course instructor, Smita Jain, is quite amazing. I loved her takes and analysis of the brands that we analysed in class. She is passionate about what she is teaching, so it helped us connect with the course material better.

Being able to ask the instructor questions, get feedback on our work, have discussions with peers – all helped me learn so much faster and better as compared to any free online course. It practically felt like being in a classroom. Plus, since it was digital, I could log in from anywhere. The assignments helped me process everything that I learnt in class better. It was nice to practice the techniques that we were learning.

This course is interesting and easy to follow along to even if you don't know anything about business.

I’m a Graduate Gemmologist from GIA (Gemmological Institute of America). I’m currently working at NSN Jewellers in Mumbai, India. I discovered this course during the lockdown. Since I work in the luxury sector, I knew this course would be beneficial.

I chose SP Jain because of the faculty and the School’s recognition. The course helped me learn how to apply the theory to the practical part of a brand. I learnt how to identify where a brand could stand compared to other brands and how to recognise the target clientele and target group.

I enrolled in this course as I thought it was the first step towards achieving my goal of establishing a successful luxury brand. I joined SP Jain for this course because of the School’s global recognition and professional and experienced faculty. As I am a student of SP Jain and have already experienced their teaching methodology and faculty expertise, I decided to not take the free courses which were available online and opted for a premium learning experience.

This course helped me learn about the various luxury brands, their history and culture, and how they are running successfully. I also learnt about the art of branding and the emotions connected with it and how to manage and build a luxury brand. I was able to apply the concepts in growing my brand to a luxury brand. I was also able to build a strong network with my colleagues who helped me throughout the course by clearing my doubts.

This course is different from other online courses because you benefit immensely from the knowledge and experience of the faculty. Our faculty, Smita Jain, is an amazing professor who made this course truly a one-of-a-kind learning experience.

I have been in the marketing domain for over eight years now and, currently, I’m working as a consultant for a friend’s business venture. Being in marketing, I knew that luxury marketing is different from any other marketing segments and I joined this course to understand how exactly it is different.

My experience as an SP Jain Executive MBA student was the primary reason for me to pursue PLO. I’m most comfortable with scheduled and instructor-led courses. That’s because classes are interactive and “real” or unscripted and allows for Q&A to answer any doubts.

This course has given me a more holistic approach to marketing for any segment. I understand what luxury means in the true sense and why price doesn’t matter to customers. The assignments were fantastic. The tools we learnt are the ones you can use for life and their application is subject to your business needs. This is an excellent course for anyone who wants to enter the luxury industry.