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Corporate-Color

Building & Managing
a Luxury Brand

Building & Managing A Luxury Brand Building & Managing A Luxury Brand
Kickstart your career in the luxury industry by using the tools learnt in this online course

Course Overview

Understand the trilogy of luxury and how history has played a key role in the very definition of luxury brands and the journey ahead. Learn about global luxury brand strategies and principles of brand architecture through an interactive and discussion-based teaching methodology. Evolve as a successful luxury brand manager with multiple skills on how to build and manage luxury brands across multiple sectors and diverse markets.

15

Sessions

10+

Case Studies

LEARNING OUTCOMES

  • Learn how to become a luxury brand manager
  • Understand the core concepts of the brand universe and brand architecture
  • Learn luxury brand concepts and strategies
  • Learn multiple tools and methods used by successful global luxury brand managers

Curriculum

Over the course of 15 sessions, you will learn to use different tools and techniques to understand brand creation and development models in different markets with different target groups.

COURSE SCHEDULE

Course_Schedule_Start Date

August 3
Start Date

Course_Schedule_End Date

August 21
End Date

Course_Schedule_Live Class

30 Hours
Live Classes

Course_Schedule_Duration

3 Weeks
Duration

Course_Schedule_Time

10 Hours
Per Week

Course_Schedule_Week

2 Hours
Per Session

Course_Schedule_Day

5.30 PM – 7.30 PM
Time (IST)

LEARN BY DOING
Showcase your application of brand management abilities

Building-&-Managing-a-Luxury-Brand-Smita-Jain

Capstone Project

Participants will put together a luxury brand and business plan using their creative ideas with the help of the tools and methods learnt during the 15 sessions. The Capstone Project will encompass the following areas of learning:

  • Understanding the Concept of Luxury
  • Understanding Luxury Brands: The Icons
  • Importance of History in the Luxury Goods Industry
  • Characteristics of Luxury
  • Luxury Brand Universe
  • The Art of Branding
  • Brand Strategy and Brand Architecture
  • Evolution of luxury brands
  • Brand Hierarchy
  • Luxury Brand Management
  • Luxury Brands & Global Expansion
  • Luxury Brand Equity Management
  • Brand Identity & Image Mapping

Meet OUR faculty

SMITA JAIN
Director - Master in Global Luxury Goods & Services Management
SP Jain School of Global Management

Smita Jain has over 8 years of experience in luxury education across dynamic markets such as Europe, the Middle East and India. She is a luxury coach and trainer with a specialised focus on training for luxury goods and services. Her area of expertise is luxury branding and strategy. She is a PhD researcher and, currently, is pursuing her research in luxury and strategy from Lisbon, Portugal. Her core work ranges from training, curriculum design and pedagogy to industry integration and coaching.

Why Choose SP Jain?

Who can apply?

This online course is ideal for anyone keen to kickstart their career in the luxury sector.

Take The Next Step

On completing the course, you will receive a Certificate of Completion from SP Jain School of Global Management.

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TALK TO US

Would you like to speak to us to learn more about the course?
We are here to answer any questions you may have and help you with your application.
Please fill out this form and we will call you at your preferred time.

 
 



 
×

TALK TO US

Would you like to speak to us to learn more about the course?
We are here to answer any questions you may have and help you with your application.
Please fill out this form and we will call you at your preferred time.