Building & Managing
a Luxury Brand
30 Hours
Live Classes
3 Weeks
Duration
10 Hours
Per Week
2 Hours
Per Session
5.30 PM – 7.30 PM
Time (IST)
Hadia IbrahimStudent
This course offered a diverse skill set which helped me improve my leadership skills, manage projects effectively and boost my productivity. It taught me to be dynamic and respond rapidly to the unpredictable business environment, to build an efficient team and focus on its synergy.
Amreen KheraniCo-founder/Owner, Everything Tilling
Hinal HariaSenior Designer
House of Masaba Lifestyle Pvt Ltd
The course offered an in-depth analysis of luxury brands across different sectors. We learnt about the marketing strategies adopted by various brands which helped us in brewing new ideas. It has opened a world of opportunities and helped me cement my place in one of the leading retail chains of luxury fashion brands. It also helped me draft and manage the brand I represent and enhance its visibility.
Our mentor, Smita Jain, was professional and conducted interactive sessions with group discussions and activities. Through projects, assignments and case studies, we learnt about sub-branding, collaborations, brand affinity and how to build a brand CV. We also learnt how to focus on customer relationships, target specific audiences and improve brand image and identity.
If you wish to have a career in luxury brand management and learn marketing and merchandising techniques, I recommend this course as it will help you polish your skills and develop interpersonal skills.
