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Corporate-Color

Latest Concepts in
Digital Marketing

Latest Concepts in Digital Marketing Latest Concepts in Digital Marketing
Boost your skills in the area of digital marketing and learn its latest trends under the guidance of a specialist
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4.36 (07 ratings)
 
 

Course Overview

Understand the trends in digital marketing and the most recent business practices. In this online course, you will become a digital brand manager and learn how to create engaging online campaigns and target the desired buyer persona. You will learn to select the right social media channels and know how to calculate the effectiveness of your campaign. Get hands-on experience with a digital audit and let your digital footprint skyrocket.

3

Weeks (Monday - Thursday)

20

Case Studies

10

Hours of Hands-on Experience

5

Projects

LEARNING OUTCOMES

Learn the latest concepts in digital marketing

Know the business must-haves, become a trendsetter and get an edge over your competitors

Conduct an SEO Audit

Using SEMrush, audit a website and recommend actions to optimise its ranking in search engine results. You will recommend a target keyword list, evaluate the design and the UX of the site, and propose improvements

Understand Customer Omnichannel Journey and Digital Touchpoints

Define ZOMOT, FOMT and SMOT touchpoints and get to know how to spin all the wheels to drip the most from the marketing funnel

Work on Digital Engagement Canvas

Create your own engagement canvas and propose a marketing strategy across social media to boost your online presence

Analyse the best campaigns

Study campaigns of Gillette, Nike, Dove, Burger King, Heineken, Lay’s, Coke, and many more. Understand when and how to use Facebook, LinkedIn, Twitter, Instagram and TikTok to drive the desired traffic and user-generated content.

Become a virtual brand manager

Apply all the learned concepts – manage a brand and follow the 10 commandments of great marketers to succeed in your project

Curriculum

Our carefully crafted course content makes your learning practical, relevant and contemporary.

COURSE SCHEDULE

Course_Schedule_Live Class

30 Hours
Live Classes

Course_Schedule_Duration

3 Weeks
Duration

Course_Schedule_Time

10 Hours
Per Week

Course_Schedule_Week

2.5 Hours
Per Session

Course_Schedule_Day

3.00 PM – 5.30 PM
Time (IST)

Get in touch with us for more information on the course schedule.

LEARN BY DOING
(Application-based projects)

Aquarium-Experiment

Aquarium Experiment

Get to know why campaigns fail and how to set up a campaign that will meet its goals with assumed KPIs

Create-Buyer-Persona

Create Buyer Persona

Define the target audience like never before and personalise your message to make it appealing

SEM-and-SEO-revealed

SEM and SEO revealed

Set up your Google AdWords campaign. Never run it before? Don’t worry. Our step-by-step guide will show you practical hints and tricks to boost it. Use optimisation tools to position the website and go for the best target keywords.

Become-virtual-brand-manager

Become a virtual brand manager

Apply all the learned concepts – manage a brand and follow the 10 commandments of great marketers to succeed in your project

Meet OUR faculty

Dr Anna Tarabasz
Assistant Professor - Marketing and Deputy Director - MGB Internships
SP Jain School of Global Management

Dr Anna Tarabasz is a digital marketing and e-commerce specialist and a business consultant with more than 15 years of experience working in banking, automotive and cosmetics industry. Her areas of expertise are digital marketing & social media, online communication, e-commerce, digital transformation, Internet of Things, wearable technology and cyber security.

What our students say

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Quotes

The course structure being hands-on, with practical real-life case studies, is what made it relatable and quick to absorb and learn. Our real-time group assignments with students from different backgrounds helped us share knowledge and grow individually. It was fun and informative!

The industry opportunity from ROYCE was a key highlight of the course as it helped us come together with students from different cohorts and work together with the best of one’s strengths. It gave us the chance to apply all that we learnt during the course and get instant constructive reviews from the industry specialists. Winning the ROYCE competition has been a milestone in my learning journey!

 

Why Choose SP Jain?

Take The Next Step

On completing the course, you will receive a Certificate of Completion from SP Jain School of Global Management.

 

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TALK TO US

Would you like to speak to us to learn more about the course?
We are here to answer any questions you may have and help you with your application.
Please fill out this form and we will call you at your preferred time.

 
 



 
×

TALK TO US

Would you like to speak to us to learn more about the course?
We are here to answer any questions you may have and help you with your application.
Please fill out this form and we will call you at your preferred time.

 
 



 
×

TALK TO US

Would you like to speak to us to learn more about the course?
We are here to answer any questions you may have and help you with your application.
Please fill out this form and we will call you at your preferred time.